When I established Qcept over a year ago, one of the most common questions I used to get was, “what exactly do you do?”
“We help people design better presentations and present better,” I would reply.
“Ah, so you are a team of PowerPoint experts!” they would exclaim in clear understanding.
Except, it was not. I would just smile. My 10-year-old son could easily create simple presentations using PowerPoint. There are plenty of tools like the inbuilt feature in Microsoft 365 that one could use to create breathtaking presentations effortlessly.
So, what are we doing differently?
Presentations can easily be made visually stunning, but they are not necessarily successful. That’s because presentations are not a design contest but a communication contest. As a presentation consulting and strategy firm, we have worked with over 50 clients in this short span of time. After putting together numerous market research reports, sales pitches, investor pitches, and RFPs, among other things, I have realized that the real challenge is in conveying the message in a focused manner to the target audience.
The impact of a visually well-designed but unfocused presentation can have far-reaching consequences that go beyond your company’s reputation. Here are four hard-hitting, intangible costs of an unfocused presentation.
along with time
of negativity bias
is at stake
“I typically don’t like to be mean to entrepreneurs… but these were two doctors who I think thought they could just snow us and mislead us into thinking that because they’re doctors they’re smarter than all of us.”
– Mark Cuban
Nitin Mahajan is an entrepreneur, strategist, and presentation consultant. He is the voice behind this website and, of course, Qcept. Nitin lives and breathes presentations and his mission is to help businesses grow through quality communication and content.